ABOUT US

Bringing to the table more than 30 years of collective IT industry experience, we deliver specialized and custom ROI mechanisms, databases, content and event programmes for leading technology organisations.

Our programmes follow a unique approach that we called – Top Down. What this represents is a pioneering reverse model that services top-tier technology vendors with market data and pre-selected databases prior to structuring any ROI-driven activity including events.. By taking this knowledge based approach and combining it with industry research, we propose to build a company that pushes the boundaries of strategic marketing.

Over the years we have grown to find ourselves in a unique position that allows us to continue to innovate and focus on offering four USPs – Creativity, Content, Connections and Conversion.

In short, we deliver:

  • Deliver key solutions in the areas of demand generation, market education, custom research and community building specifically in the technology market
  • Specialised delivery of technology content that speaks the language of business
  • Focus on developing services that match our clients’ changing requirements and expectations.
  • Deliver new “beyond the boundaries” initiatives
  • Enable new business models that are focused on partnering and working with people to create technology buying and decision making communities
  • Custom tools to target prospective and new customers