ROI METHODOLOGY

roi_diagram

 

Leads are not just about getting responses. They are about enhancing marketing campaigns to engage the target community in the most successful manner. Our demand generation programmes will cover the three most important aspects of targeted account servicing:

  • Lead tools creation: Structure the programme based on the target community, profile, demographic and build engagement tools to generate and capture interest using content delivered through event platforms
  • Leads Compilation: Reporting and collation of campaign goals and criteria with prospects for further action
  • Leads Nurturing: Create a nurture path to move interested prospects closer towards the vendor engagement process and develop possible purchase opportunity